mcd order-taker

2020 tagged with: experience design filed under: projects

worked with a team of designers and computational linguists to prototype and design improvements for the Automated Order-Taking experience in McD’s Drive Thru1.

my focus, over three months, was on multi-modal aspects of this voice-led (outdoor) experience.

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a big thanks to ryuka ko for pulling me into this ; her team was part of mcdonald’s global technology organisation ; and we worked in conjunction with other teams, like the newly established mcd techlabs2, to support the product.

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also: some of our prototyping was done using voiceflow, who annouced our work to be the most advanced design made using voiceflow in 2020.

footnotes:

  1. mcdonald’s press release (pdf) and wired article (link, pdf) from 202011. ↩

  2. this is a 202011 press release (pdf) describing mcdonald’s’ acquisition of tech-startup, apprente.3 ↩

  3. in 202110 (nearly a year after my engagement was complete), mcdonald’s sold techlabs to ibm press-release (pdf). ↩